ExpoMax360 FAQ
What is ExpoMax360?
ExpoMax360 is the complete exhibitor ecosystem — combining booth design, logistics, staffing, marketing, PR, and networking into one platform. Instead of juggling multiple vendors, you get every service you need under one roof.
Who can use ExpoMax360?
Our services are built for exhibitors, event organizers, agencies, and governments. Whether you’re a first-time exhibitor or a multinational brand attending shows worldwide, ExpoMax360 provides solutions that scale with your needs.
What is the Atlas Directory?
Atlas™ is our global event and exhibitor directory. It lists trade shows, convention centers, organizers, and exhibiting companies worldwide. It helps you discover the right events to attend, track competitors, and connect with industry players.
How does ExpoMan work?
ExpoMan™ is our staffing and talent platform. It connects exhibitors to installers, AV techs, booth staff, models, influencers, photographers, and videographers worldwide. Exhibitors can browse profiles, hire professionals, and manage their team for any event location.
What is The Expo Club?
The Expo Club™ is an exclusive executive network for CEOs, entrepreneurs, and exhibitors. Members gain access to VIP networking events, private gatherings during major expos, and online circles where high-level business connections are made.
What is Alsett.com?
Alsett.com™ is ExpoMax360’s news, publishing, and PR platform. It turns exhibitor stories into media features, publishes event coverage, and provides ongoing visibility beyond the show floor. Exhibitors use it for press releases, spotlights, and case studies.
Can ExpoMax360 handle international exhibits?
Yes. With global partners and teams, we support booth builds, logistics, staffing, and marketing in every major expo city worldwide. From Las Vegas to Dubai to Frankfurt, we deliver the same quality and consistency.
Does ExpoMax360 only provide booths?
No. Booths are just one part of what we do. ExpoMax360 also offers consulting, staff hiring, PR publishing, influencer marketing, media production, event directories, and executive networking. We are a complete platform, not just a builder.
How does ExpoMax360 help with marketing?
We provide full marketing services for exhibitors, including digital ads, influencer campaigns, social media content, photography, videography, press releases, and event coverage. Marketing packages ensure your booth gets attention before, during, and after the event.
Why choose ExpoMax360 instead of separate vendors?
Because we integrate everything. Instead of managing multiple providers, ExpoMax360 gives you one partner, one plan, and one ecosystem. This saves time, reduces costs, eliminates stress, and delivers better ROI from your exhibition investment.
Consulting Services FAQ
What does ExpoMax360’s consulting service include?
Our consulting covers booth design guidance, branding strategy, budgeting, invoice audits, staffing recommendations, logistics planning, and marketing integration — everything you need to maximize ROI at your event.
Do I need consulting if I already know which event I’m attending?
Yes. Even if you’ve booked your space, consulting helps you decide what booth style works best, which features to include, how to control costs, and how to attract more attendees.
Can you help us design our booth during the consultation?
Absolutely. We guide you on layout, structure type, branding, furniture, digital displays, and hospitality elements that will create a strong impression on the show floor.
How does consulting help with budgeting?
We analyze your past invoices and booth designs to identify overspending, hidden costs, and better options. We then provide a smarter budget breakdown that saves money and increases impact.
Do you provide consulting for international exhibitions?
Yes. We advise on customs, shipping, regulations, and cultural differences when exhibiting abroad, ensuring your setup runs smoothly no matter where the show takes place.
Can you consult on staffing and talent?
Yes. Through ExpoMan™, we recommend and connect you with installers, AV technicians, booth staff, presenters, influencers, and content creators to match your goals and budget.
How does marketing consultation fit in?
We advise on what content to create for screens, social media, and PR, and how to use influencers and media coverage to extend your booth’s visibility beyond the show.
What if I already have a booth design?
That’s perfect. You can send us your existing designs and invoices, and we’ll consult on improvements, upgrades, and cost-saving alternatives without starting from scratch.
Do you offer pavilion or group consulting for associations or governments?
Yes. We provide pavilion consulting for country delegations, trade groups, and associations, helping them plan layouts, branding, and shared resources for maximum impact.
How do I get started with consulting?
Simply send us your booth size, event details, and any past invoices or designs. Our team will review and create a custom consultation plan tailored to your event goals.
Marketing Services FAQ
When should I start my marketing campaign for a trade show?
Ideally 6–8 weeks before the event. This ensures your press release, social posts, and campaigns build momentum so attendees already know your brand before stepping onto the show floor.
How long does it take to produce a press release or article?
A standard exhibitor release can be drafted, reviewed, and published in 3–5 business days. If you want deeper case studies or multi-piece content campaigns, plan for 2–3 weeks.
Do I get to approve content before it goes live?
Yes. All PR, social posts, and media content go through your approval process before publishing. Nothing is released without your green light.
Can you coordinate marketing with my internal team?
Absolutely. We work with your marketing or PR department to align messaging, avoid duplication, and ensure consistency across platforms.
How do you capture content on-site during the show?
We schedule photographers, videographers, and content creators at your booth for specific times — so we don’t disrupt your team while still capturing professional footage for marketing.
What if we want live updates during the event?
We provide real-time posting support — Instagram stories, LinkedIn updates, and TikTok reels can be published during the show while traffic is at its peak.
Who owns the media content you create?
You do. All photos, videos, and social assets are delivered in full resolution and can be reused for future events, websites, or campaigns without extra fees.
How do you measure results from event marketing?
We provide a post-event marketing report with media impressions, article reach, social engagement, and content performance metrics — so you see exactly what worked.
Can we run paid ads tied to our event presence?
Yes. We can launch LinkedIn, Meta, or Google campaigns geo-targeted to attendees in the host city or industry professionals following the event.
What happens to our marketing after the show ends?
Your campaign doesn’t stop when the booth comes down. We continue publishing recap articles, highlight reels, and case studies for 2–4 weeks after the event to extend visibility and generate leads from those who didn’t attend.
Design & Branding FAQ
How early should we start booth design before the show?
We create professional press releases, exhibitor spotlights, and feature articles that connect your brand directly to the event you’re attending. These stories highlight your company’s products, services, and updates, while also tying you to the bigger narrative of the trade show. The goal is to make sure attendees, industry insiders, and even those who couldn’t attend understand who you are, what you offer, and why you matter in the market.
Can you adapt our existing booth design instead of starting from scratch?
Ideally, releases are planned 3–4 weeks before the event so they have time to circulate, but we can turn them around in just a few days if needed. We distribute content across Alsett.com™, our media partners, and relevant industry channels. This ensures your presence is known before the show even begins, giving you a head start in building awareness and traffic to your booth.
What file formats do you need for our branding?
Yes. Our media teams attend events to capture photos, videos, and live updates directly from your booth. This coverage not only promotes your company in real time but also creates an archive of professional media assets you can reuse for months. On-site media builds excitement during the show and extends your reach to audiences beyond the venue.
Do you provide 3D renders before fabrication?
Absolutely. Our team produces ready-to-publish social media posts, reels, and video clips that align with your brand. We handle live updates during the show while also giving you content packages to continue posting afterward. This way, your audience sees you active, engaged, and relevant — not just for a few days but for weeks following the event.
How do you handle last-minute changes?
We track impressions, engagement, and reach across publishing platforms, social media, and influencer collaborations. After the show, we provide a detailed report showing how many people saw your content, where it was featured, and how it performed compared to industry averages. This helps you measure ROI and justify the marketing investment.
Can we reuse the same booth at multiple events?
Yes. Every piece of content we create — whether photography, reels, highlight videos, or interviews — belongs to you. Exhibitors receive full-resolution files they can repurpose for websites, social media, or future campaigns. This ensures the investment in media delivers long-term value, not just a one-time promotion.
Do you help with digital branding like LED content?
Yes. We work with a network of vetted influencers and content creators who specialize in different industries. They can visit your booth, create authentic posts, and introduce your brand to their audiences. This adds credibility and generates buzz far beyond what you can achieve with traditional promotion alone.
What if my booth space changes size after I book?
We can create a long-term PR strategy that spans multiple events. Instead of treating each show separately, we build a continuous narrative about your company. That way, your brand story compounds over time — each release, article, and feature reinforcing the one before it, building authority and recognition across the industry.
Who handles the installation of the booth?
Yes. Media and PR aren’t just for the biggest exhibitors. In fact, smaller booths often benefit more from publicity because it levels the playing field. A well-crafted press release, media feature, or influencer collaboration can attract attention no matter the booth size, ensuring you get noticed alongside much larger competitors.
Can you incorporate hospitality features like coffee stations or lounges?
Most PR firms don’t understand exhibitions. ExpoMax360 does. We combine booth design, exhibitor strategy, staffing, and marketing with integrated PR and media. This means your press release won’t just sound good on paper — it connects directly with your booth, your marketing, and your event goals. It’s a full-cycle approach designed specifically for exhibitors.
News, Media & PR FAQ
What kind of stories do you create about exhibitors?
Ideally 6–8 weeks before the event. This ensures your press release, social posts, and campaigns build momentum so attendees already know your brand before stepping onto the show floor.
How quickly can press releases be published before a show?
A standard exhibitor release can be drafted, reviewed, and published in 3–5 business days. If you want deeper case studies or multi-piece content campaigns, plan for 2–3 weeks.
Do you provide on-site media coverage during events?
Yes. All PR, social posts, and media content go through your approval process before publishing. Nothing is released without your green light.
Can you help us with social media content during the event?
Absolutely. We work with your marketing or PR department to align messaging, avoid duplication, and ensure consistency across platforms.
How do you measure the impact of PR and media coverage?
We schedule photographers, videographers, and content creators at your booth for specific times — so we don’t disrupt your team while still capturing professional footage for marketing.
Do exhibitors get ownership of the photos and videos produced?
We provide real-time posting support — Instagram stories, LinkedIn updates, and TikTok reels can be published during the show while traffic is at its peak.
Can ExpoMax360 connect us with influencers for added exposure?
You do. All photos, videos, and social assets are delivered in full resolution and can be reused for future events, websites, or campaigns without extra fees.
What happens if our company has multiple events in a year?
We provide a post-event marketing report with media impressions, article reach, social engagement, and content performance metrics — so you see exactly what worked.
Can ExpoMax360 highlight our participation even if we have a small booth?
Yes. We can launch LinkedIn, Meta, or Google campaigns geo-targeted to attendees in the host city or industry professionals following the event.
What makes ExpoMax360 different from hiring a standalone PR agency?
Your campaign doesn’t stop when the booth comes down. We continue publishing recap articles, highlight reels, and case studies for 2–4 weeks after the event to extend visibility and generate leads from those who didn’t attend.
Exhibit Structures FAQ
What types of exhibit structures do you provide?
We offer everything from modular rental systems to fully custom-built structures. Modular systems are ideal for exhibitors who need flexibility, affordability, and reusability across multiple shows. Custom builds are one-of-a-kind designs crafted to showcase your brand in a unique and powerful way, often using hybrid systems that blend woodwork, frames, and advanced finishes. Whether you need a simple 10×10 inline booth or a massive double-decker island exhibit, we provide solutions tailored to your goals, brand identity, and budget.
Do you work with major exhibit frame providers?
Yes. We partner with global leaders in structural systems, including Octanorm™, Duo™, Elevation™, Aluvision™, and beMatrix™. These platforms give exhibitors proven reliability, fast setup times, and scalable options for any booth size. Working with trusted systems also means you get global support — your booth can be rebuilt in multiple cities without starting from scratch.
Can I rent a booth structure instead of purchasing one?
Absolutely. Renting is a smart choice for companies that exhibit at just a few shows each year or want to keep costs lower. Our rental frames and systems look brand new at every event, and they can be customized with your graphics and branding. Renting also saves on storage costs, making it an efficient option for exhibitors who don’t want to manage logistics between shows.
What if my company needs a fully custom booth?
Custom booths are our specialty. We design and fabricate unique structures that reflect your brand’s story and command attention on the show floor. From premium finishes to integrated lighting and digital screens, every detail is considered. Custom builds are perfect for exhibitors who want to stand apart from competitors and create a branded environment that feels like an extension of their company headquarters.
Do your structures support digital elements like LED walls and screens?
Yes. Our booths are designed to integrate seamlessly with technology, including LED video walls, flat-screen displays, interactive kiosks, and dynamic lighting systems. These features not only modernize your booth but also make it more engaging, ensuring attendees spend more time experiencing your brand.
How do you handle installation and dismantle?
We provide full installation and dismantle (I&D) services as part of our structure packages. Our professional crews manage delivery, setup, and removal, so you don’t have to worry about technical requirements or venue rules. This includes coordinating with show management and handling paperwork, ensuring a smooth experience from start to finish.
Can you design structures that are eco-friendly or reusable?
Yes. Sustainability is a priority for many of our clients, and we offer eco-friendly options such as reusable modular frames, recyclable graphics, and energy-efficient lighting systems. These booths not only reduce environmental impact but also save money over multiple events by allowing components to be reused or reconfigured.
What happens if my booth space size changes after booking?
We design with flexibility in mind. Modular systems and hybrid designs can be scaled up or down to fit different booth footprints. If your space increases or decreases, we can adjust layouts and reuse components so you don’t have to start the design process from scratch.
Do you offer storage solutions for purchased structures?
Yes. If you purchase a booth, we can handle warehousing, maintenance, and storage between events. This ensures your booth is protected, well-maintained, and ready to be shipped and installed whenever you need it again.
How do I know which structure type is right for my company?
That’s where our consultation comes in. We review your event schedule, booth size, budget, and marketing goals to recommend the right structure. Some clients benefit from reconfigurable modular systems, while others need a one-time showpiece custom build. Our job is to guide you toward the solution that delivers the highest impact for your investment.