News, Media & PR

Your Exhibit in the Spotlight

Exhibiting isn’t just about showing up — it’s about making sure the world knows you were there. With ExpoMax360, your presence becomes a story worth telling. We create and publish professional content that connects your company, your products, and your event participation to both the attendees walking the floor and the global audience who couldn’t make it.

Through Alsett.com™ publishing, PR packages, influencer collaborations, and digital campaigns, we ensure your company isn’t just another exhibitor — it’s a headline.

Event Coverage & Storytelling

Your booth becomes part of the bigger story.

  • On-site reporters and content creators cover your company’s presence.

  • Articles published on Alsett.com™ and ExpoMax360 channels.

  • Recaps that highlight your participation in the context of the show.

  • Coverage designed for both attendees and those who missed the event.

Our Media & PR Services

Exhibitor Press Releases

Professional, SEO-ready content announcing your participation and linking your company directly to your event.

  • “Who you are” — company profile and story.

  • “Why it matters” — products, services, or solutions you’re showcasing.

  • “What’s new” — launches, innovations, or upgrades revealed at the show.

  • “What’s next” — future plans, events, or collaborations.

Instagram, Facebook and more

Social Media Content Creation

Engage attendees in real time and amplify reach beyond the venue.

  • Instagram reels, LinkedIn posts, TikTok clips, and live updates.

  • Professionally shot photos and videos optimized for fast posting.

  • Branded content you can re-share across your company’s channels.

  • Hashtag campaigns, exhibitor spotlights, and trend-focused coverage.

Content Creation

Video & Reels Production

Content that travels further than the booth itself.

  • Short-form reels capturing your products, staff, and booth interactions.

  • Event highlight videos showcasing your brand’s story.

  • Content tailored for paid ads and social promotion.

  • Post-event recap videos to keep the momentum alive.

Power of Influencer

Influencer & Creator Collaboration

Bring trusted voices into your booth.

  • Access to vetted influencers who specialize in business, innovation, and industry niches.

  • Authentic, high-reach content created on-site at your booth.

  • Partnerships that extend brand awareness to new audiences.

  • Long-term collaborations that go beyond a single show.

Emotional Marketing

Case Studies & Features

Show more than just attendance — show results.

  • Deep-dive articles on your brand’s journey and achievements.

  • Interviews with your executives, staff, and partners.

  • Case studies tied to real numbers, growth, and customer impact.

  • Premium features published across ExpoMax360’s channels and affiliates.

Reach out The Audiance

For Attendees & Non-Attendees

Your content should serve both audiences:

  • Attendees → What they need to know about your products, offers, or activations.

  • Non-attendees → Recaps and media coverage that make them feel like they were there — and remind them of what they missed.

Our Process

Why Media & PR Matters for Exhibitors

01

Visibility

Exhibiting is one of the most expensive investments a company can make — from booth space and build costs to logistics, travel, and staffing. Yet too often, all that effort is only seen by the people who happen to walk past your booth. Media coverage changes that.

02

Credibility

In today’s market, perception is power. Being featured in media channels or published in respected platforms signals authority. It tells prospects, partners, and competitors that you are not just present at an event — you are a leader worth paying attention to.

03

Longevity

Trade shows last a few days. Without media and PR, your presence disappears as soon as the lights go down and the booth is packed away. But PR lives on. Articles remain searchable. Videos circulate across platforms. 

04

Connections

Media is more than exposure — it’s a door opener. Exhibitors featured in coverage gain attention from journalists, influencers, and potential partners who might never have walked past their booth. PR gives you the chance to start conversations that lead to business deals.